I’ve spent most of the last year helping launch the @OakleyMeta channels on Instagram and TikTok. Working closely with the marketing teams at Meta’s Reality Labs, we developed the agile ideation and production approach the brand uses to create best-in-class social content across high-profile activations and partnerships.

The foundation of everything I’ve done with Nike Basketball is the digital playbook, a document I first created in 2019. In early 2023, Nike Basketball approached us to revise the document to meet the organization’s evolving needs and reflect the latest trends in digital media.

I've spent the better part of three years creating content for Meta's AI products. The most important thing I've learned: AI-generated content is, almost without exception, boring. Turns out, an AI image is only as interesting as the real-world thing it's helping someone create.

I'm currently working with Apple Music on a handful of different projects, and can provide examples of our work together upon request.

With a passionate fanbase — and a roster of designers, collectors, athletes, and other influential figures — at its disposal, Nike wanted to integrate its SNKRS e-commerce app into its social ecosystem. Nike approached us to develop a social strategy for SNKRS, one that would help grow their audience, drive engagement on the platform, and foster a global community of sneakerheads.

Marketing AI-powered smartglasses comes with a built-in problem: the product only makes sense when you're using it. So rather than explaining the technology, we decided to go use it.

As part of their partnership with the NBA, Meta was given a prime spot at their All Star Weekend fan festival, and access to Dame Lillard, one of the best basketball players of his generation. They reached out to us to help them maximize the opportunity while highlighting the Meta Quest mixed reality headset.